How to use eye tracking to analyze the UX of your e-commerce (+ free tools)

How to use eye tracking to analyze the UX of your e-commerce (+ free tools)

User experience ranks as one of the top concerns among e‑commerce owners.
Do you know if yours is good or bad?
And if there’s room for improvement, where do you even start?
The answer to that would be much easier if you could see what users do while navigating your site, right?
Well, you may not know this, but there is now eye-tracking technology that gives you a glimpse into what users fix their eyes on throughout your si…

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