27 eCommerce Experts to Inspire You in 2024

Running an eCommerce business means constantly juggling strategies, trends, and new tech.

It’s a lot, right? But here’s the good news: you don’t have to do it alone.

Some seriously smart eCommerce experts are out there sharing insights, advice, and strategies that can make running an online store a whole lot easier—and way more profitable.

From SEO pros who know how to get your site noticed to Shopify eCommerce experts who make your site run like a dream, these eCommerce leaders have all the tips you need to stay ahead in 2024.

Think of this list as your go-to resource for finding the digital commerce experts who’ll help you keep up, grow fast, and get the most out of your eCommerce business.

So, if you’re looking to follow top eCommerce experts who actually make a difference, here’s who to keep an eye on this year!

What is an eCommerce Expert?

So, what is an eCommerce expert? eCommerce experts are professionals who help businesses succeed in online selling.

They have a solid grasp of digital marketing, website optimization, and analytics, making them invaluable to any eCommerce business.

Many have hands-on experience with popular platforms like Shopify and Magento, which means they know what really works.

These experts dig into market trends and consumer behavior to craft actionable strategies tailored just for you.

They’re great at solving problems and breaking down complex ideas into easy-to-understand language.

With a strong focus on results, eCommerce experts set clear goals and keep tabs on performance to ensure your business is always on the right track.

Plus, a lot of them share their insights and help shape the industry, keeping you ahead of the curve.

SEO and Content Marketing Experts

1. Neil Patel

Website: neilpatel.com

Linkedin: https://www.linkedin.com/in/neilkpatel/

Years of Experience: 15+

Industry Expertise: SEO, Content Marketing

Neil Patel’s known as a bit of an SEO genius, and for good reason. If you’re looking to get your e-commerce website in front of more eyes, his blog is packed with practical advice.

From keyword strategies to content that drives traffic, Neil’s insights are like a cheat sheet for anyone serious about boosting their online presence.

2. Talia Wolf

Website: getuplift.co

Linkedin: https://www.linkedin.com/in/taliagw/

Years of Experience: 10+

Industry Expertise: Conversion Rate Optimization

Talia Wolf is your conversion best friend. She’s all about understanding what makes customers tick, which means more clicks, sales, and happy customers for you.

Her expertise in emotional targeting and user experience can help you transform visitors into loyal shoppers, making her a must-follow for any eCommerce digital expert.

3. Kurt Elster

Website: unofficialshopifypodcast.com

Linkedin: https://www.linkedin.com/in/kurtelster/

Years of Experience: 12+

Industry Expertise: Shopify Development, Optimization

Kurt Elster is the Shopify eCommerce expert you want on your radar if you’re serious about maximizing your store’s potential.

His podcast digs into everything from app integrations to optimization tips, all in a practical, easy-to-digest way. Perfect if you’re looking to make the most out of Shopify!

4. Ann Handley

Website: marketingprofs.com

Linkedin: https://www.linkedin.com/in/annhandley/

Years of Experience: 15+

Industry Expertise: Content Marketing

Ann Handley is a pioneer in content marketing, helping brands create compelling narratives that resonate with audiences.

Her insights on storytelling and writing can help you craft engaging content that drives traffic and sales, making her a must-follow for eCommerce marketers.

eCommerce Growth and Strategy Experts

5. Ezra Firestone

Website: smartmarketer.com

Linkedin: https://www.linkedin.com/in/ezrafirestone/

Years of Experience: 10+

Industry Expertise: eCommerce Growth, Paid Ads

Ezra Firestone is a powerhouse when it comes to growing eCommerce businesses.

He shares incredible insights on scaling up and maximizing profits through paid advertising and strategic marketing.

His content is relatable and filled with real-life examples, making it super easy to implement his advice into your own business.

If you want to take your online store to the next level, Ezra is definitely someone to follow.

6. Ryan Deiss

Website: digitalmarketer.com

Linkedin: https://www.linkedin.com/in/ryandeiss/

Years of Experience: 15+

Industry Expertise: Digital Marketing Strategy

Ryan Deiss is one of those eCommerce marketing experts whose strategies can transform how you approach digital marketing.

His expertise spans everything from funnel building to conversion optimization, and he breaks down complex ideas into bite-sized, actionable steps.

Whether you’re just starting or looking to refine your existing strategies, Ryan’s insights are gold.

7. Jason Goldberg

Website: publicisgroupe.com

Linkedin: https://www.linkedin.com/in/jasongoldberg/

Years of Experience: 18+

Industry Expertise: Digital Commerce Strategy

If you want to understand the future of retail, Jason Goldberg is your go-to guy.

As the chief commerce strategy officer at Publicis, he’s on the cutting edge of what’s happening in the digital space.

He shares valuable insights on trends and strategies that can help eCommerce managers adapt to the rapidly changing market.

8. Austin Brawner

Website: brandgrowthexperts.com

Linkedin: https://www.linkedin.com/in/austinbrawner/

Years of Experience: 10+

Industry Expertise: eCommerce Marketing, Growth Strategy

Austin Brawner specializes in helping eCommerce brands grow sustainably.

His practical advice on marketing strategies, paired with a focus on customer loyalty, makes his insights particularly relevant for anyone looking to build a loyal customer base.

Following him means staying ahead of the game when it comes to effective eCommerce marketing.

9. Drew Sanocki

Website: nerdmarketing.com

Linkedin: https://www.linkedin.com/in/sanocki/

Years of Experience: 20+

Industry Expertise: Customer Retention, Email Marketing

When it comes to keeping customers coming back, Drew Sanocki’s advice is top-notch.

He’s all about helping eCommerce pros like you build solid retention strategies that keep sales steady.

His insights into email marketing and loyalty strategies are exactly what you need to turn one-time buyers into lifelong fans.

10. Chad Rubin

Website: skubana.com

Linkedin: https://www.linkedin.com/in/itschadrubin/

Years of Experience: 15+

Industry Expertise: Amazon Selling, eCommerce Platforms
Chad Rubin is an expert in Amazon selling and eCommerce platforms. His deep understanding of the eCommerce landscape can help you navigate the complexities of selling online.

Following Chad will provide insights into optimizing your Amazon strategy and expanding your eCommerce presence.

Analytics and Data-Driven eCommerce Experts

11. Dave Chaffey

Website: smartinsights.com

Linkedin: https://www.linkedin.com/in/davechaffey/

Years of Experience: 20+

Industry Expertise: Digital Marketing, Analytics

If you’re looking to dive deep into digital marketing and analytics, Dave Chaffey is a must-follow.

He’s all about providing actionable insights that help eCommerce managers make data-driven decisions.

With over two decades of experience, his content covers everything from digital strategy to practical tips for improving online performance, making it invaluable for anyone serious about growing their business.

12. Chris Mercer

Website: measurementmarketing.io

Linkedin: https://www.linkedin.com/in/chrismerceronline/

Years of Experience: 10+

Industry Expertise: Analytics, Data-driven Marketing

Chris Mercer is your go-to guy for understanding how to measure what matters.

His focus on analytics helps eCommerce professionals track and interpret data to optimize marketing efforts effectively.

With a friendly and straightforward teaching style, Chris makes complex concepts easy to understand, ensuring you can implement what you learn right away.

13. Peep Laja

Website: cxl.com

Linkedin: https://www.linkedin.com/in/peeplaja/

Years of Experience: 15+

Industry Expertise: Conversion Optimization, Analytics

Peep Laja is the conversion optimization guru you want in your corner.

His focus on data-driven strategies helps eCommerce professionals understand what works—and what doesn’t.

Peep’s content is rich with insights that can lead to better conversion rates and improved overall performance for your online store.

14. Aaron Orendorff

Website: iconicontent.com

Linkedin: https://www.linkedin.com/in/aaronorendorff/

Years of Experience: 8+

Industry Expertise: Content Strategy, Shopify Plus

For those looking to enhance their content marketing strategies, Aaron Orendorff is an expert worth following.

His experience with Shopify and content strategy allows him to share insights that resonate with eCommerce managers.

By following his work, you’ll learn how to craft compelling content that drives traffic and conversions.

15. Adam Robinson

Website: retention.com

Linkedin: https://www.linkedin.com/in/retentionadam/

Years of Experience: 7+

Industry Expertise: Retention Marketing, eCommerce

Adam Robinson specializes in retention marketing strategies that keep customers engaged and coming back for more.

His insights can help you build effective loyalty programs and understand what drives repeat purchases in the eCommerce space.

Emerging Trends and Influencer Marketing Experts

16. Gretta van Riel

Website: startandscale.com

Linkedin: https://www.linkedin.com/in/grettavanriel/

Years of Experience: 8+

Industry Expertise: Instagram, Influencer Marketing

Gretta van Riel is a trailblazer in the world of influencer marketing and Instagram strategies. Her expertise can help you tap into the potential of social media for your eCommerce brand.

By following Gretta, you’ll gain insights on building a strong online presence and leveraging influencers to drive sales and brand awareness.

17. Ron Thurston

Website: retailpride.com

Linkedin: https://www.linkedin.com/in/rthurston/

Years of Experience: 20+

Industry Expertise: Retail Operations, Customer Experience

Ron Thurston is all about sharing the success stories of the retail industry. Through his podcast, Retail in America, he highlights inspiring retail experiences and the people behind them.

His passion for the retail space shines through in his content, making it a great follow for those who want to learn more about creating exceptional customer experiences in eCommerce.

18. Michelle Evans

Website: euromonitor.com

Linkedin: https://www.linkedin.com/in/michelleevansdigital/

Years of Experience: 15+

Industry Expertise: Retail and Digital Consumer Insights

Michelle Evans is a thought leader in digital consumer insights. As the Global Lead of Retail and Digital Consumer Insights at Euromonitor International, she provides valuable data on shopping behaviors and eCommerce trends.

Following Michelle will keep you informed about how disruptive technologies are reshaping the retail landscape, which is essential for any eCommerce professional looking to stay competitive.

19. James Gurd

Website: jamesgurd.com

Linkedin: https://www.linkedin.com/in/jamesgurd-ecommerce-consultant/

Years of Experience: 16+

Industry Expertise: eCommerce Replatforming, Strategy

James Gurd is an authority on eCommerce transformation and replatforming. With over 16 years in the industry, he has worked with both B2C and B2B brands to navigate complex digital transitions.

His insights into the challenges of replatforming can help eCommerce managers make informed decisions when upgrading their online stores.

Following James means staying updated on the best practices for a successful eCommerce transformation.

Digital Commerce Transformation Experts

20. Paul Rogers

Website: vervaunt.com

Linkedin: https://www.linkedin.com/in/paulnrogers/

Years of Experience: 15+

Industry Expertise: eCommerce Consultancy, Strategy

As the Managing Director of Vervaunt, Paul Rogers offers valuable expertise in eCommerce consultancy.

His focus on global brands and strategic insights can help you develop effective eCommerce growth strategies.

Paul’s content provides a behind-the-scenes look at how top brands are adapting to the ever-changing digital landscape, making him a must-follow for eCommerce professionals looking to innovate.

21. Penny Gillespie

Website: gartner.com

Linkedin: https://www.linkedin.com/in/pennygillespie/

Years of Experience: 10+

Industry Expertise: Market Intelligence, Digital Commerce

Penny Gillespie is a VP Analyst at Gartner and a seasoned expert in digital commerce.

Her insights into market intelligence and retail technology are invaluable for eCommerce managers looking to stay ahead of trends.

By following Penny, you’ll gain access to cutting-edge research and strategies that can help you refine your digital commerce approach.

22. Rick Watson

Website: rmwcommerce.com

Linkedin: https://www.linkedin.com/in/ecommercestrategyconsulting/

Years of Experience: 20+

Industry Expertise: eCommerce Strategy, Digital Transformation

Rick Watson is the CEO and founder of RMW Commerce Consulting, specializing in eCommerce strategy and digital transformation.

With over 20 years in the industry, his insights into emerging technologies and market dynamics can help you navigate the complexities of online retail.

Rick’s podcast, The Watson Weekly, is packed with expert opinions and discussions on the latest industry news, making it a valuable resource for any eCommerce manager.

23. Brendan Witcher

Website: forrester.com

Linkedin: https://www.linkedin.com/in/bwitcher/

Years of Experience: 15+

Industry Expertise: Digital Business Strategy, Consumer Behavior

Brendan Witcher is a Principal Analyst at Forrester, where he focuses on digital business strategy and consumer behavior.

His research helps eCommerce professionals understand the shifting dynamics of consumer preferences and market trends.

Following Brendan will keep you informed about best practices and strategies for adapting to the fast-paced eCommerce environment.

24. Kaleigh Moore

Website: kaleighmoore.com

Linkedin: https://www.linkedin.com/in/kaleighmoore/

Years of Experience: 8+

Industry Expertise: Copywriting, Content Strategy

Kaleigh Moore specializes in copywriting for eCommerce brands. Her insights can help you create compelling product descriptions and marketing copy that resonate with customers.

Following Kaleigh will enhance your understanding of how to communicate effectively in the digital space.

25. Arri Bagah

Website: conversmart.com
Linkedin: https://www.linkedin.com/in/arribagah/
Years of Experience: 6+
Industry Expertise: SMS Marketing, eCommerce Growth
Arri Bagah is an emerging expert in SMS marketing strategies tailored for eCommerce.

His insights help brands leverage text messaging to engage customers, drive sales, and enhance customer retention.

Following Arri will provide you with fresh ideas on integrating SMS into your marketing strategy for better engagement and growth.

26. Molly Pittman

Website: smartmarketer.com

Linkedin: https://www.linkedin.com/in/molly-pittman-3558471b0/

Years of Experience: 7+

Industry Expertise: Paid Advertising, eCommerce Growth

Molly Pittman is known for her expertise in paid advertising strategies that drive growth for eCommerce businesses.

Her insights can help you develop effective ad campaigns that maximize ROI and increase brand visibility.

27. Larry Kim

Website: mobilemonkey.com

Linkedin: https://www.linkedin.com/in/larrykim/

Years of Experience: 12+

Industry Expertise: Chatbot Marketing, PPC

Larry Kim is a leader in the world of digital marketing and is known for his innovative strategies around chatbots and PPC advertising.

His content is packed with actionable insights that can help you optimize your campaigns and improve customer engagement. If you’re looking to harness the power of chatbots in your eCommerce strategy, Larry’s insights are a must.

How to Engage with eCommerce Experts

Following eCommerce experts is just the start; engaging with them can unlock even more value for your business.

Here are some practical ways to connect with these industry leaders and make the most of their insights:

1. Join Their Online Communities

Many experts have forums, Facebook groups, or Slack channels where they share exclusive tips. By joining these spaces, you can ask questions, participate in discussions, and learn from both the experts and your peers.

2. Attend Webinars and Live Events

Keep an eye out for webinars and workshops hosted by these experts. These events are golden opportunities to learn directly from the pros and often feature Q&A sessions for personalized advice.

3. Engage on Social Media

Follow them on platforms like Twitter, LinkedIn, and Instagram, and don’t just scroll—engage! Comment on their posts, share your thoughts, and ask questions. Many experts appreciate interaction, and it can lead to meaningful conversations.

4. Subscribe to Their Newsletters

Most experts offer newsletters packed with insights and strategies. Subscribing will keep you updated on the latest trends and new content, giving you a steady stream of valuable information.

5. Utilize Their Content

Read their blogs, listen to their podcasts, and watch their videos. Engage actively with the content, take notes, and think about how you can apply their strategies to your own business. If you see success with their advice, let them know—they often love hearing feedback!

6. Collaborate on Projects

If you have a unique idea, consider reaching out for collaboration. Whether it’s a guest blog post or a joint webinar, experts often appreciate the chance to work with engaged followers.

7. Ask for Advice

Don’t hesitate to reach out with specific questions or challenges you’re facing. When you do, keep it polite and concise. Many experts are open to helping those who show genuine interest in their work.

Engaging with these eCommerce professionals enriches your understanding and can lead to valuable relationships that benefit your business in the long run.

So, take that leap and start connecting—you never know what insights or opportunities might come your way!

Elevate Your eCommerce Business by Following the Experts

Staying competitive in the eCommerce space means learning from those who have already navigated the challenges and successes of the industry.

By following these top eCommerce experts, you’ll gain access to invaluable insights, innovative strategies, and practical advice that can help you elevate your online business.

These eCommerce leaders are not just influencers; they’re the go-to resources for anyone serious about succeeding in digital commerce.

Whether you’re looking to improve your SEO, enhance your marketing strategy, or navigate the complexities of eCommerce platforms, there’s a wealth of knowledge available at your fingertips.

So, dive in! Follow these experts, engage with their content, and start applying their insights to your own eCommerce strategies.