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Twitter, now known as “X”, is still one of the most dynamic social media platforms, connecting millions of people worldwide.
Understanding the number of Twitter users by country is essential for businesses and marketers looking to connect with audiences on a global scale.
Here’s an overview of Twitter usage by country and insights into the top markets.
Twitter Users by Country: Who’s Tweeting the Most?
Getting a handle on the number of Twitter users by country can give brands a clear picture of where Twitter’s most active audiences are and where new opportunities might lie.
Here are the top countries, starting with the clear leader.
United States
- Number of Users: 106.23 million
When we look at what country uses Twitter the most, the US is in the lead by a significant margin, with over 106 million users.
For brands, this means the US audience is prime for reaching diverse, engaged demographics.
From e-commerce to entertainment, Twitter users in the US are heavily engaged, making this a key market for businesses worldwide.
Japan
- Number of Users: 69.28 million
Japan is next in line, with an active community of Twitter users who rely on the platform for news, trends, and unique cultural conversations.
Twitter’s popularity in Japan is often attributed to its quick, to-the-point format that resonates with the fast-paced lifestyle of Japanese users.
Brands wanting to expand in East Asia should know Japan’s Twitter users are open to authentic, relevant content.
India
- Number of Users: 25.45 million
India’s number of Twitter users places it as the third-largest market, with 25 million people regularly engaging on the platform.
With a growing digital population and increasing mobile usage, India represents an important market for businesses looking to connect with younger audiences.
Despite its huge population, Twitter usage by country shows that India still has untapped potential for growth.
Indonesia and United Kingdom
- Indonesia: 24.85 million
- United Kingdom: 24.3 million
Indonesia and the UK are strong Twitter markets, with nearly equal user numbers.
Twitter users in Indonesia primarily use the platform for news and celebrity updates, while those in the UK often engage with brands, current events, and popular culture.
For businesses, these countries offer a promising mix of active engagement and audience size.
Twitter Usage by Country: Emerging Markets to Watch
The top five countries with the largest Twitter audiences reveal that North America and East Asia have the highest user counts, but other regions are growing fast.
Countries like Brazil (21.48 million users), Turkey (19.74 million users), and Saudi Arabia (16.28 million users) are seeing high Twitter engagement.
Twitter users in these countries are often younger and more likely to engage with digital content, making them ideal for brands looking to reach new, highly engaged markets.
Countries With the 6th to 10th Largest Number of Twitter Users:
- Brazil: 21.48 million
- Turkey: 19.74 million
- Mexico: 17.45 million
- Saudi Arabia: 16.28 million
- Germany: 15.42 million
For brands and businesses, knowing the number of Twitter users by country is key to prioritizing new regions for growth.
Many of these emerging markets also represent younger, mobile-first users who are actively seeking new content, products, and experiences on social media.
Twitter User Demographics by Region: Key Insights
When we look at Twitter users by country, North America remains the largest region, with around 118 million users in total, most of whom are in the United States.
East Asia, led by Japan, has around 69 million users, while Southeast Asia, driven largely by Indonesia, is seeing rapid growth with nearly 40 million users.
Twitter usage by country highlights that Southeast Asia is becoming a hotspot, particularly in markets where digital access is growing fast.
For businesses, understanding Twitter users in the US, Japan, and India, among other top countries, means they can tailor strategies to meet the expectations and interests of each audience.
Looking at the number of Twitter users by country helps companies decide where to focus marketing efforts, optimize content, and build stronger engagement in each unique market.
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Information Source Recognition: Our content is supported by data from credible platforms, including Statista, Insider Intelligence, Data Reportal, and Census.gov. These platforms are acknowledged for delivering dependable and current information.
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